Two Teens, One Dream: How Shuddh Swad is Bringing India’s Sacred Snack to Every Home
In a world dominated by fast food and packaged snacks two teenagers from Bihar are bringing India s age-old flavors back to life with the Chhath puja delicacy thekua Jayanta and Kailash founders of Shuddh Swad have built a Rs -crore brand that delivers pure hygienic and nostalgic Indian snacks across the country Their journey is not just about business it s about preserving culture making traditions accessible and creating opportunities against all odds The Spark An Illness That Turned Into a DreamThe idea for Shuddh Swad emerged from an unexpected incident Jayanta fell ill after eating a thekua from a roadside stall While the taste reminded him of childhood the unhygienic preparation made him sick This discomfort sparked a determination to make authentic Indian snacks safe affordable and accessible all year round Sharing his idea with his friend Kailash a school dropout who supported his family by selling water
